“Listing Ads” Feature is Live on MLS!

A newly added feature called “Listing Ads” is LIVE. This is a new feature that all LSAR MLS Users have as part of their MLS Experience.

Why Listing Ads? 

• Harnessing the power of artificial intelligence and web tracking, we spot potential buyers who are on the hunt for homes similar to your listing and in the same vicinity.
• We then whip up an ad for your listing, featuring the primary property image and vital property details, straight from Paragon®.
• Your ad is displayed to targeted buyers, based on Zeta Global’s proprietary intent signals, directly on their Facebook® and Instagram® feeds.
• Clicking on the ad brings potential buyers to your personalized CollabLink page and new leads that sign up directly are automatically added to your contacts in Paragon®.

But it doesn’t stop there – Listing Ads offers real-time insights, tracking ad impressions, shares, comments, and more. You can even export these insightful reports to share with your sellers!